Sun’s Idiotic Trademark Orders

Cory points to an unintentionally hilarious page of instructions from Sun Microsystems, in which it explains how all humanity may use Sun’s trademarks.

All I can say is that I don’t know much about the Sun Fire’s features, and won’t be buying any Sun Rays. Java-tizing my Web page is too time-consuming, and the Sun isn’t shining on such ridiculous rules.


Posted by: Sunidesus on September 19, 2003 09:49 AM

Hehe, that was funny.

Posted by: on September 19, 2003 01:28 PM

This sounds like overreaching stupidity, but couldn’t
it just be tunnel-visioned legal stupidity? The context
from the Sun terms of use document says “Sun trademarks
must not be used as a noun” — aren’t they just saying
they don’t want the “Kleenex” or “Xerox” problem?

I’m not saying that it’s valid, I’m just saying that maybe
it’s boilerplate legalese — not a creative new form of

Posted by: on September 19, 2003 03:44 PM

I believe trademarks are always supposed to be used as adjectives. So the Sun trademark guidelines are just expressing the proper way to use trademarks.

I worked at Apple for many years, and (no surprise) Apple is very big on proper trademark and logo usage. In fact, Apple has its own page of trademark guidelines:

There’s also an up to date list of Apple’s trademarks online, which makes for an interesting trip down memory lane:

Posted by: Matthew Ernest on September 20, 2003 10:45 AM

Compare that to the Knight-Ridder trademark notice at which says you can’t use them in any way at all.

Ooops, I just used a Knight-Ridder trademark without permission! Oh no, I did it again!

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