Microsoft Versus the PC Makers

Reuters: Microsoft CEO Talks of ‘Broader Concept’ for Xbox. “We know we have to succeed but there is a broader concept there that we will pursue at some point,” Ballmer said. “You can say, is it the end of the road or is there a bigger play? And the answer is yeah, there’s a bigger play we hope to get over time.”

Can anyone doubt that Microsoft intends to compete before much longer with the PC makers? The X-Box is clearly designed to be the hub of home information and entertainment systems — including a server for other devices.

I give Dell and the other PC companies about five years of life before Microsoft squashes them like gnats.


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