Parody? Yeah, Right

Posted on April 11, 2003 by Dan Gillmor

  • Salon: Steal this barcode The Web site Re-Code.com parodies the design and chipper lingo of Priceline.com’s “name your own price” shopping site. It invites shoppers to “recode your own price,” by making their own barcodes using the site’s barcode generator. The theory: There’s just a 10-digit number standing between you and a better deal on anything that you want in a store, and this site will help you crack the code. The site’s creators call it satire. Wal-Mart’s legal counsel calls it an incitement to theft and fraud.

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